Before diving into email marketing strategy, first, get to a basic understanding of what is email marketing and how it works.
Email marketing is the practice of sending emails to members of a target audience with the goal of promoting a product or service.
Using email marketing, you can promote your business and connect with potential customers on an individualized basis.
It’s a cost-effective marketing channel, and it’s especially effective for building relationships with prospective customers who are interested in hearing from you but aren’t yet ready to buy.
In this article, we’ll explain what email marketing is, why you should use it, and how to get your first email campaign using an email marketing strategy.
These Email Marketing Strategy Generate You More Sales
1. Create & design your business plan first
Marketing is all about making connections. And email is one of the most effective ways to reach the people who are most interested in what you have to say.
When it’s done right, an email marketing strategy can help you build lifelong relationships with the customers and potential customers who matter most. That’s why it’s so important to have a plan in place.
Make a Proper plan Why and How you gonna make connections with your email subscribers. making a plan is also helpful to set up automation in email campaigns.
These are steps, you want to follow when creating/designing plans for email marketing.
- Define your audience properly
- Setup segment and groups
- Decide what & why want to convey your massage
- Establish your sending frequency and goals
- Make schedule to track those email reports
2. Choose Right Tool For Email Marketing
Email marketing is one of the most effective ways to connect with your customers and promote your products.
When done well, it can help you build long-lasting relationships with customers and keep them coming back for more.
Before you can start building your email list and sending out those welcome emails, you need to figure out which tool will help you achieve your goals.
These are the Email Marketing Tool,
Convertkit is the best email marketing tool for beginners, if you are starting out in email marketing then go with their free plan up to 1000 email lists.
and you can also try their 14 days free trial with premium features.
Mailchimp is also one of the best tools for professional email marketers. they also provide free accounts up to 2000 email lists.
3. Send Personalise Emails
After selecting the right tool, time to send welcome and others to our subscribers to engage with the audience.
Personalize the content and experience you offer your customers with dynamic emails. Over the past few years, companies have begun to realize the value of sending personalized emails to their customers.
This has allowed companies to increase the amount of engagement from their customers, which in turn has resulted in a higher conversion rate.
With the ability to personalize emails, you can increase the amount of time your customers spend on your site, which results in a higher conversion rate.
4. Keep Subject Line Short & Mobile Friendly
When you respond to a stranger’s email, it’s easy to forget to keep your response short and mobile-friendly.
But when you’re responding to a customer, it’s worth spending a few extra seconds to make sure your message automatically scales to their device.
The small changes you make to your email response can make a world of difference to the customer experience.
They’ll receive the response regardless of the device they’re using, and they’ll be more likely to reply if they have the ability to answer the question you’re asking.
5. Pick Right Time To Sending Emails
When it comes to sending emails, it’s important to pick the right time. The best time to send an email is when your audience is most likely to respond, which will depend on your industry.
That might be early in the morning when they’re fresh and ready to tackle their inbox, or late in the evening when they’re winding down for the day. It also depends on your industry.
6. Segment Your Subscribers
Your subscribers are the lifeblood of your email marketing strategy. They’ve opted into your emails, giving you the green light to send them content that’s relevant, informative, and (hopefully) helpful.
But instead of sending the same email to everyone, you can segment your subscribers to tailor your emails to their needs and interests.
This will keep them engaged, and it also gives you the opportunity to send them offers or content that will resonate more with them.
You can segment your email subscribers list on the following basis.
- Segmentation on demographic data
Email is one of the most effective marketing channels. However, the best email marketing strategy will fail if you don’t understand your audience.
One of the best ways to discover your target audience is to segment your email list based on demographic data such as age, gender, and location.
This will enable you to send content and offers that are relevant to your audience, which will help you achieve a better response rate and generate more sales.
- Segmentation on email engagement
One of the best ways to segment your email list is to look at how people engage with your emails. For example, if you send a lot of emails with coupons, you might want to send an email only to customers that have purchased recently.
This will enable you to personalize your email and increase the likelihood of a reply, which in turn will increase your email engagement rate.
This will also enable you to send more relevant content to your audience, which in turn will increase your email open rate and improve your conversion rate.
- Segmentation on past purchase
Segmenting your email list into groups based on past purchases can help you identify which messages are most relevant to each group.
For example, you can create a group for people who have recently bought a product from you,
another for people who have previously bought a product similar to the one they’re currently exploring, and another for people who have never bought from you before.
This way, you can create more specific versions of your email marketing campaigns that can be optimized for each group, increasing the likelihood that each message gets opened and read.
- Segmentation on the position in the sales funnel
When it comes to understanding the performance of the marketing efforts that have been invested in, a key metric is the lifetime value (LTV) of a customer.
LTV is the amount of money a customer spends on a product or service over the course of their relationship with the company.
In order to improve the LTV of customers in the sales process, the sales team needs to understand how customers are progressing through the sales funnel.
This can be measured by looking at the percentage of customers that have converted, the location in the funnel that the customer was in when they converted, and the percentage of customers that have proceeded to the closing phase of the funnel.
7. Send Mobile-Friendly Emails to Your Subscribers
Email marketing is one of the most effective ways to reach your target audience. But if you want to increase your email engagement and deliver better results, you need to make sure that your emails are mobile-friendly.
That’s because nearly half of all emails are now opened on mobile devices. So if your emails aren’t optimized for mobile, your subscribers are more likely to read and respond to them on mobile devices,
which means you’re losing out on a lot of potential engagement opportunities.
8. Free Giveaways
To improve your email open and click-through rates, send giveaways in your email newsletters!
Giveaways in your email marketing will create a sense of urgency, which will increase your open and click-through rates.
We’ll discuss how to create a giveaway in your email marketing and provide a few examples to get you started. Not all giveaways are created equal, so we’ll also provide some tips for creating a successful giveaway.
Conclusion of email marketing strategy
The most effective email marketing strategies are the ones that offer a mix of automation and personalization.
By automating the sending of email campaigns, you can increase the frequency of your emails and improve their deliverability.
On the other hand, personalizing your emails can increase the response rate and improve the experience for your subscribers.
This combination of automation and personalization can help you increase your email marketing productivity and improve your ROI.
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Hey, I am Karan Paswan, The Founder of this Digital Marketing Agency and many other online Ventures .
I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help Bloggers, Startup and Business Owners to grow their business online.