Digital Marketing Course
Practical Digital Marketing Course From Run2Promotion, who has 5+ years of Experience in digital marketing
What you get from this course
Certification
Leading digital marketing institute offering industry-recognized certification programs for aspiring professionals and marketers.
100% Placement
Unlock your career potential with our Digital Marketing Institute and secure 100% Placement opportunities.
Practical Training
Learn practical digital marketing strategies and techniques at our institute for hands-on training.
Life Time Support
Digital Marketing Institute: Empowering your success with comprehensive training and lifetime support.
Internship Opportunity
Exciting Internship Opportunity in Digital Marketing Institute - Gain hands-on experience and valuable skills.
Online Earning Opportunity
Discover online earning opportunities through our digital marketing institute's comprehensive courses and expert guidance.
Live Projects
Hands-on experience with real-world campaigns at our Digital Marketing Institute through Live Projects.
More...
Unlock your digital marketing potential at our institute and stay ahead in the ever-evolving online landscape.
About Us
Run2promotion is a digital marketing agency founded in 2017 by Karan Paswan. worked with 100+ clients on domestic as well as international basis.
Digital Marketing Course Syllabus
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Discuss the recent trends and current scenario of the industry
- How digital marketing has been a tool of success for companies?
- How to use digital marketing to increase sales
- How to conduct a competitive analysis?
- Case studies on digital marketing strategies
- Understanding the functionality of WordPress
- How to develop a website
- How to incorporate different design elements into your website
- How to add content
- Install and Activate plugins
- The functionality of different plugins
- Introduction to Search Engine Optimization
- How does Search Engine work
- On-page SEO – concepts like content research, keyword research, meta tags
- Off-page SEO – link building
- Keyword Research
- Factors affecting the rank of a webpage
- Features of the Google Ads platform and its algorithm
- Creating campaigns
- Search volume
- Google Adwords
- Ad Creation
- Site & Keyword Targeting
- CPC, CPA & CPM-based Accounts
- Demographic Targeting
- Google Keyword Planner
- Concepts of CPM, CLV and other such metrics
- Understanding how SMM works & how businesses leverage social platforms
- Targeting Demographics through social media
- Metrics like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
- Social Media Analytics
- Social Media Advertising
- Content bucketing
- Creating a social media content calendar for a brand
- Content marketing tools
- Guest Blogging
- Google Analytics
- Concepts of bounce rate, page view, session time
- How to optimally use Google Analytics
- Behaviour, and acquisition reports
- Concept of Media buying and its types
- Concepts of cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.
- Basics of remarketing
- How to create a remarketing list
- How to create remarketing lists on Google Ads
- How to use Google Ads tag and on Facebook using their Facebook Pixel code.
- Characteristics of an ad
- How to create attractive creatives
- Colour theory
- Designing tools
- Understanding aesthetics,
- Understanding design essentials – typography, colours and themes
- Understanding tools like Google Adsense and Youtube Adsense
- How to generate revenue from websites and blogs
- Write creative content which is SEO-friendly.
- Essentials of e-commerce
- Product keyword research
- Inventory management
- Supply chain management
- Packaging & shipping
- Selling on online platforms
- Uploading products to an online marketplace
- Business processes
Why Choose Us
35+ Modules & Subparts
15+ Certifications
4-6 Month Course Duration + 2 Month Internship
Free Themes & Plugins Support
Mock Interview Sessions
100% Job Assistance & Internship
100% Lifetime Student Support
Mentor Hours
Not able to Decide?
Let us help you to make the right career decision.
Talk to us for batches, fee structure & curriculum.