Boosting Sales for a Pet-related Products Business through Social Media Marketing

Introduction:

Run2Promotion was approached by a client who sold pet-related products and was facing challenges with low sales on marketplaces like Amazon and Flipkart, where they were paying a commission. The client was looking to increase their sales revenue and build their brand through a more direct channel.

Approach:

Run2Promotion developed a Shopify-based website for the client. It ensured that it was fully functional, user-friendly, and had a user interface and user experience that was easy for the website’s users to understand. On December 18th, Run2Promotion started advertising the client’s website on social media platforms like Facebook and Instagram.

Results:

The advertising campaign generated a sales revenue of 282819 rupees with a total advertising spend of 38665 rupees. This resulted in a cost-per-purchase average of 82 rupees with an average order value of 750 rupees and a conversion rate of 3%. The ROI (Return on Investment) for this campaign was calculated to be 632% ((282819 – 38665) / 38665).

Conclusion:

The results of this social media marketing campaign demonstrate the impact that a well-executed digital marketing strategy can have on a business. By moving away from a commission-based model on marketplaces and focusing on direct sales through their own website, the client was able to increase their sales revenue and build their brand. With an ROI of 632%, this campaign was not only effective in generating sales but also provided a significant return on investment for the client. The success of this campaign highlights the importance of having a user-friendly and fully functional website, as well as the power of social media advertising in reaching new customers and generating sales.

Takeaways:

Moving away from a commission-based model on marketplaces can increase sales revenue.

A well-executed digital marketing strategy can have a significant impact on a business, including a high return on investment.

A user-friendly and fully functional website is crucial for generating sales.

Social media advertising can be an effective way to reach new customers and generate sales.