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Sprout Social vs Hootsuite is a comparison of two fully-featured social media management tools.
Social media management software has evolved immensely over the years. It’s been a space where new products have risen and fallen, leaving a select few to dominate the market.
Two of the most popular social media management platforms of today are Sprout Social and Hootsuite.
Both of these companies have impressive track records, but they have different strengths and weaknesses.
Both of these platforms are extremely powerful when it comes to managing social media, but which one is better in 2022?
Sprout Social vs Hootsuite: company overview
Sprout Social:- Sprout Social is an award-winning social media software platform designed to help small and medium-sized businesses grow their social presence and build a loyal following.
The Sprout Social platform provides businesses with the tools to identify their social audience, engage them, and capture leads from the social web.
The platform also provides businesses with the ability to measure the impact of social campaigns, monitor competitors’ social media efforts, and manage their social media presence from a single, intuitive dashboard.
With the Sprout Social platform, businesses can achieve their social marketing goals faster and with less effort than ever before.
Hootsuite:- Hootsuite is a social media management platform that helps you schedule, monitor, and optimize your social media presence.
Launched in 2010 by Ryan Holmes and Dan Kurzius, Hootsuite’s flagship product is a suite of tools that help users manage multiple social media profiles, including Twitter, Facebook, LinkedIn, and Instagram.
Hootsuite also offers a suite of tools for scheduling and publishing content across social media channels, including the Hootsuite Network, which provides additional social media management features to users of the core product.
Last month, Hootsuite announced the acquisition of social media scheduling platform Buffer, which added to Hootsuite’s social media management offerings.
Sprout Social vs Hootsuite: Features
Sprout Social Features
Sprout Social Features & Services are following
| Features | Services |
|---|---|
| Mobile access | Account management |
| Role-based user permissions & privileges | Reporting/analytics |
| Competitor analysis | Channel coverage/integration |
| Real-time tracking | Marketing |
| Campaign success analytics | Engagement |
| Content marketing | Publishing |
| Lead generation | Listening/monitoring |
| Bulk actions | |
| Customer interaction histories | |
| Automated routing and prioritization | |
| Workflow management | |
| Content optimization | |
| Audience targeting | |
| Content planning and scheduling | |
| Broad channel coverage | |
| Sentiment analysis | |
| Filtering out noise/spam | |
| Boolean keyword searches |
Hootsuite Features
Hootsuite Feature & Services are following
| Features | Services |
|---|---|
| Mobile access | Account management |
| Permissions & privileges | Reporting/analytics |
| Role-based user | Channel coverage/integration |
| Competitor analysis | Marketing |
| Real-time tracking | Engagement |
| Campaign success analytics | Listening/monitoring |
| Campaigns and promotions | |
| Paid media management | |
| Content marketing | |
| Lead generation | |
| Bulk actions | |
| Customer interaction histories | |
| Automated routing and prioritization | |
| Workflow management | |
| Content optimization | |
| Audience targeting | |
| Content planning and scheduling | |
| Broad channel coverage | |
| Filtering out noise/spam | |
| Sentiment analysis | |
| Boolean keyword searches |
Sprout Social vs Hootsuite :- Pros
| Sprout Social | Hootsuite |
|---|---|
| Schedule posts across multiple social media accounts and platforms. | Access to many social networks |
| Reports- Sprout Social furnishes several report options. | All-in-one interface |
| open and assign tasks | Unique app directory |
| Manage messages | Hootsuite connects with prominent networks like Facebook, Twitter, and LinkedIn, as well as Instagram, Foursquare, WordPress.com. |
| Customer service is readily available, thorough, and considerate. | It offers a Dashboard with multi-columned streams, which makes it simple to monitor various metrics at once. |
| The ability to export calendars into PDFs | |
| Well-organized dashboard |
Also read:- 12 Best Social Media Management Tools For 2022
Sprout Social vs Hootsuite:- Cons
| Sprout Social | Hootsuite |
|---|---|
| Can’t get reports by country or region | The Analytics reports are expensive. |
| Higher cost | The interface can be confusing |
| Lack of LinkedIn integration | Hootsuite doesn’t unite with third-party URL shorteners and uses its own tool. |
| A limited number of social networks |
Sprout Social vs Hootsuite:- Pricing
Sprout Social Pricing
| Standard | Professional | Advanced |
|---|---|---|
| $99/month | $149/month | $249/month |
Hootsuite Pricing
| Professional | Team | Business |
|---|---|---|
| $27/month | $105/month | $625/month |
Sprout Social vs Hootsuite Integrations
Sprout Social Integrations
Sprout Social has powerful social marketing tools that can help you reach new audiences and build your brand’s presence online.
Now, you can connect your social accounts with Sprout’s tools to turn interested customers into loyal fans, generate more sales and drive more traffic to your website.
Today we’re excited to announce the availability of three integrations with Sprout Social: Facebook, Twitter, and LinkedIn.
With these integrations, you can now create powerful social marketing campaigns that utilize the powerful analytics, automation, and optimization capabilities of Sprout Social.
Hootsuite Integrations
Hootsuite is more than a social media dashboard—it’s a thriving ecosystem of tools and integrations that bring together all aspects of your social media strategy.
Partnering with some of the most innovative brands, platforms, and services in the industry, Hootsuite offers unique ways to bring together your social media channels and expand your capabilities.
You can choose from a growing list of integrations to add new features to your Hootsuite dashboard, customize your current social media workflow, and expand your capabilities.
All Hootsuite users can access a variety of integrations at no additional cost.
Conclusion:- Sprout Social vs Hootsuite
For social media management, we’ve found that the combination of Sprout Social and Hootsuite is the best of both worlds.
Sprout Social is a better social media management tool than Hootsuite in almost every way, and it’s also cheaper and easier to use.
On the other hand, Hootsuite has a wider range of social media management features, like scheduling posts and analytics, so if you want those, Sprout Social isn’t enough.
In our opinion, the best option is to use Hootsuite for the features you need, and Sprout Social for the rest.
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Hey, I am Karan Paswan, The Founder of this Digital Marketing Agency and many other online Ventures .
I’m a professional full-time blogger, a digital marketer, and a trainer. I’m here to help Bloggers, Startup and Business Owners to grow their business online.
