The 4 C's of social media marketing are:

Content: This refers to the information, messages, and media that you share on your social media channels. The content should be relevant, valuable, and engaging to your target audience.

Conversation: Social media is a two-way communication channel, so it's important to not just share your own content, but also engage with your audience. This means listening to their questions and comments, responding to them in a timely manner, and starting conversations of your own.

Community: Building a community of loyal followers on social media is essential for successful marketing. This means not just attracting new followers, but also retaining and engaging with your existing ones.

Customer: Social media is a great way to learn more about your customers and what they want. By analyzing their comments, feedback, and behavior on social media, you can gain valuable insights that can help you improve your products, services, and marketing efforts